Client Story | Classique International

Scaling success: Classique International’s journey from New Zealand to the world

Classique International is a leading packaging solutions company headquartered in Auckland with office & warehouse facilities in Australia. Renowned for delivering premium, end-to-end services to clients across the globe, the business has earned a reputation built on quality, precision, and performance.

Under the leadership of Lee Crook for more than 32 years, Classique International has grown into a market leader in New Zealand and has successfully expanded into the Australian market. Nexia New Zealand had the privilege of speaking with Lee about her journey and her ongoing partnership with Nexia New Zealand.

From humble beginnings, Classique International has grown into a global packaging supplier, servicing retailers and duty-free businesses worldwide.

Headquartered in Auckland, New Zealand, with an expansion office in Melbourne, Australia, the company delivers premium packaging solutions to a diverse international client base.

According to Founder, Lee Crook, what makes Classique International exciting is that no two days are the same.

“We work with a broad portfolio of clients, each with unique packaging requirements,” said Lee.

“Classique supports businesses of every size. From single-store retailers to multinational brands operating more than 500 locations globally. While each engagement differs, the team consistently delivers seamless end-to-end stock management.

“We manage the entire warehousing and stock process. From the moment an order is placed, we oversee everything and deliver door-to-door, ensuring efficiency and reliability at every stage.”

As the packaging industry shifted toward sustainable solutions, Classique International positioned itself at the forefront, delivering environmentally responsible options that remain commercially viable for clients.

Navigating an evolving business landscape, Lee and her team partnered with Nexia Auckland from the earliest days of operation.

“We’ve worked with Nexia since the beginning,” said Lee.

“They’ve supported us across taxation and compliance, ensuring we grow strategically and create new opportunities. Nexia has played a key role in that journey.

“Nexia has looked after us for years. They always ensure Classique International’s interests are front of mind – whether managing our tax obligations or keeping us fully compliant.”

With Nexia managing the financial and compliance framework, Lee and her team can focus on what they do best: delivering world-class packaging solutions to clients around the globe.